According to Gerard Bell (July 1967), "The Automobile Buyer after the Purchase", Journal of Marketing, and Wikipedia:
"Buyer's remorse is the sense of regret after having made a purchase. It is frequently associated with the purchase of an expensive item such as a car or house. It may stem from fear of making the wrong choice, guilt over extravagance, or a suspicion of having been overly influenced by the seller."
In my view, it is a natural consequence of "moving quickly".
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